High-level operators need a high-level space so they can take a step back and get a holistic view of things with other like-minded thought leaders. Moving forward Executive Summit will seek to create a seamless experience for all attendees by weaving elements and visual cues from re:Invent into a premium-level space for all executive guests to make meaningful connections, recharge, be inspired and leave feeling synergized.
WHAT
Executive Conference
WHERE
Las Vegas, NV
CREATIVE AGENCIES
SOREN WEST
Production Club
MOOD BOARD
Visual interest and impact created by employing curved forms in lighting and partitioning throughout the space. Dynamism and movement added through impactful motion graphics in the entry portal and throughout the event venue. Dominant lighting featured on scrim walls that pull the lighting visually upwards.
EVENT PLAN
The Executive Summit space planning included a secure, and upscale entry portal that instantly pulled the users into the space while maintaining the curved language from the interior. The planning including multiple types of seating to accommodate for a multitude of means of gathering.
BIRDS EYE VIEW OF SPATIAL QUALITIES
ENTRY PORTAL PERSPECTIVE
Rich, high-resolution dye sublimated fabric print was stretched to create architectural forms that pull people in from off of the escalator and into the space. The curved, S-Shaped elements relate to the interior form language that is used throughout Executive Summit.The LED Portal features the key art of the event and creates dynamic movement to elevate the entry moment.
ENTRANCE LOUNGE PERSPECTIVE
CENTRAL LOUNGE PERSPECTIVE
GENERAL SESSION PERSPECTIVE